Intro Letter

2. Executive letter(s) to introduce and request appointment.

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«First_Name_LVL2» «Last_Name_LVL2»
«Company2_LVL2»
«Contact_AD1_LVL2»
«Contact_City_LVL2», «Contact_State_LVL2» «Contact_Zip_LVL2»

Dear «Dear__LVL2»,

Most organizations don’t know what it actually costs them to copy, print, or fax documents, and are overlooking a major source of cost savings and increased profits. They may know what they paid for their hardware, and they may also know what they pay for service and supplies. But most don’t know which of their machines is the least expensive to operate, and that their laser printer is costing them more than their copier, when they do basically the same job.

We’ve helped many companies like (PROSPECT’S COMPANY NAME) in the (PROSPECT’S CITY NAME) area find a virtual goldmine in their printing, copying, and faxing budgets with our FREE Document Cost Analysis. We would like to offer you the same free service to audit your expenditures for copying, printing, and faxing, and give you a report of your true costs.

All we need is for you to make your people and invoices available to our consultant for a short time, so we can gather the data we need to prepare the final report. The report is yours to keep, with no obligation so you can use this information to plan your future strategy.

Thanks again, (PROSPECT’S NAME), my Administrative Assistant, (TELEMARKETER’S NAME) will call you in a few days to schedule an appointment with your account representative to discuss your needs and provide you with a FREE Document Cost Analysis.

Sincerely,

YOUR NAME HERE
YOUR TITLE HERE