EXECUTIVE  INTRODUCTION  TRACK

SAMPLE EXECUTIVE  INTRODUCTION  LETTERS

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«First_Name_LVL2» «Last_Name_LVL2»
«Company2_LVL2»
«Contact_AD1_LVL2»
«Contact_City_LVL2», «Contact_State_LVL2»  «Contact_Zip_LVL2»  

Dear «Dear__LVL2»,
  
Most organizations don’t know what it actually costs them to copy, print, or fax documents, and are overlooking a major source of cost savings and increased profits. They may know what they paid for their hardware, and they may also know what they pay for service and supplies. But most don't know which of their machines is the least expensive to operate, and that their laser printer is costing them more than their copier, when they do basically the same job.

We’ve helped many companies like (PROSPECT'S COMPANY NAME) in the (PROSPECT'S CITY NAME) area find a virtual goldmine in their printing, copying, and faxing budgets with our FREE Document Cost Analysis. We would like to offer you the same free service to audit your expenditures for copying, printing, and faxing, and give you a report of your true costs.

All we need is for you to make your people and invoices available to our consultant for a short time, so we can gather the data we need to prepare the final report. The report is yours to keep, with no obligation so you can use this information to plan your future strategy.

Thanks again, (PROSPECT'S NAME), my Administrative Assistant, (TELEMARKETER'S NAME) will call you in a few days to schedule an appointment with your account representative to discuss your needs and provide you with a FREE Document Cost Analysis.

Sincerely,

YOUR NAME HERE
YOUR TITLE HERE

Dear «Dear__LVL2»,

We recently spoke with someone in your office, and learned that one or more of your copiers is over 3 years old. 

While replacing your copier might not be very high on your priority list, with the increased efficiency and lower operating costs of the newer models, you could be wasting a lot of money without knowing it. Over the years we’ve helped many companies like (PROSPECT'S COMPANY NAME) in the (PROSPECT'S CITY NAME) area evaluate their operational costs with our FREE Document Cost Analysis, and we would like to offer you the same free service.

The report is yours to keep, with no obligation. All we need is for you to make your people and invoices available to our consultant for a short time, so that we can gather the data we need to prepare the final report. It just takes a couple of hours, depending on the size and complexity of your organization.  

My secretary will call in a few days to see if you are interested and if so, to schedule a convenient time.

Sincerely,

YOUR NAME HERE
YOUR TITLE HERE

Dear «Dear__LVL2»,

In a recent letter, I wrote you about how many companies are overlooking a potential source of cost savings and increased profits.

That’s because they don't really know what they spend to print, copy, and fax. This is a major source of “found money”, as new technology has dramatically reduced the cost of printing, copying, and faxing. In many cases, the cost savings are so substantial that you can have this new technology for FREE. 

We feel so strongly that companies should make the most of their resources, that we are offering a free service. We will come to your office, audit your expenditures for copying, printing, and fax printing, and give you a report of your true costs. You can use this information to plan your future strategy and negotiate with vendors to achieve the cost savings that are rightfully yours.

The report is yours to keep, with no obligation. All we need is you to make your people and invoices available to our consultant for a short time, so that we can gather the data we need to prepare the final report. It just takes a couple of hours, depending on the size and complexity of your organization.  

My Administrative Assistant, (TELEMARKETER'S NAME) will call you back in a few days to schedule an appointment with your account representative to discuss your needs and provide you with a FREE Document Cost Analysis.

Sincerely,

YOUR NAME HERE
YOUR TITLE HERE

Dear «Dear__LVL2»,

If your copier is 3+ years old there is a strong possibility that you could replace it with a brand new unit for less than you’re spending now using the one you have.

It’s been a while since we last spoke and I hope things are going well for you. We’re still interested in working with you when we can be of service. We believe in long-term relationships and we want to be”favorably on your mind” when you are ready to buy, without getting “on your nerves” in the process! 

If we can be of assistance in any way, please contact us at your convenience.

Sincerely,

YOUR NAME HERE
YOUR TITLE HERE