Why Telemarketing?
Telemarketing offers companies a number of benefits over other forms of direct marketing. It is the only direct way to reach a prospective customer or client and immediately gauge that individual’s interest in a particular product or service. By speaking directly with prospects a company is able to assess that individual’s needs and ask the appropriate questions to ensure their product or service would be relevant.
Some of the ways that successful businesses use outsourced telemarketing include; prospecting, lead generation, appointment-setting, tele-sales, follow-up, customer relationship management, new product introductions, product show invitations and follow-up, direct mail follow-up, damage control when a rep leaves, recruiting, service contract renewals, follow-up on leads from advertising and much more.
Why Market Mentor Online?
Rates: We don’t charge for clock time, which typically costs 20% more than actual call time, because clock time includes the time between calls, breaks, interruptions, admin, reports, etc.
Productivity: Our operators use our automated telemarketing software to average 18-25 calls per hour. This is usually 2-3 times the number of calls that an in-house telemarketer or sales rep can make on a consistent basis.
Supervision: Without a quiet working environment, limited interruptions and some supervision, even the best people are limited in their daily productivity. Our operators work in a near perfect environment, using the best call center technology and they are closely supervised to ensure maximum productivity and return on your investment all of the time.
80-20 Rule of Prospecting
Each year, approximately 20% of businesses will add to or replace their systems. If you have 5,000* businesses in your area, that works out to approximately 80 businesses, on average over the course of the year, that will buy from you, or one of your competitors this month, and every month from now on.
The million dollar question? ”Who are the 20%, and how can I get my hands on that list?”
What would you be willing to pay for a list like that? $20,000, $50,000, $100,000? A list like that could be worth well over a million dollars, if you could know ahead of time and ahead of your competition, the 1,000 businesses that plan to buy over the next 12 months. If you only sold 25%, with an average sales revenue of $20,000, that’s another $5 million in sales, for a 500% ROI. And how much more could your sales people sell if they devoted most of their time to the 20% and not the 80% who aren’t going to buy this year?
No such list like that exists, at least not right now. But we can take a database of the businesses in your area, and within 4-6 months, turn it into a virtual goldmine of this year’s prospects worth hundreds of thousands of dollars in additional sales this year, and every year from now on.
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*If you have more or less than 5,000 businesses, just substitute your own numbers. If you aren’t sure, and you would like to know, send us an email with your list criteria (type of businesses, size, geographic area, # employees, etc.), and we’ll run a free list count so you’ll have a better idea of how many sales you might be losing each month.
Better yet, call us at 800.875.7599 to learn how we can build you a million dollar prospect list of buyers in your area!