Relationship Marketing
People buy on their timeframe, not ours; from people they like and remember. If we can stay on their minds, without getting on their nerves, we increase the chances of them contacting us when they are ready to buy.
Most lead generation efforts end when the prospect says “No”. Not so with Market Mentor Online. That’s when the power of our automated relationship marketing and management process begins to work overtime for you.
As we call your prospects to qualify current opportunities, we verify their information and update your database with information like competitive equipment, lease expirations, etc. Based on the call results, we assign any qualified future prospects onto one of our automatic sales tracks to ensure appropriate, consistent and reliable follow-up.
This flowchart shows the steps of our Automated Marketing Plan. We can make this software and service available for you and your people to use, or we can perform all of these steps for you, except for the on-site appointment call.
Most lead generation efforts end when the prospect says “No”. Not so with Market Mentor Online. That’s when the power of our automated relationship marketing and management process begins to work overtime for you.
As we call your prospects to qualify current opportunities, we verify their information and update your database with information like competitive equipment, lease expirations, etc. Based on the call results, we assign any qualified future prospects onto one of our automatic sales tracks to ensure appropriate, consistent and reliable follow-up.
This flowchart shows the steps of our Automated Marketing Plan. We can make this software and service available for you and your people to use, or we can perform all of these steps for you, except for the on-site appointment call.
A. Telemarketing
1. Telemarketing calls to confirm/update contact info
2. Executive letter(s) to introduce and request appt.
3. Appt call to set appointments with decision-maker
B. Relationship Marketing to develop future opportunities
1. Current Prospect: Email contact info to sales manager
2. Future Prospect: Assign to future prospect track
3. No prospect: Suspend activities until status changes
C. Account & Sales Rep Management
1. Lead notification (individual sales leads)
2. Lead generation report (all leads and activities)
3. Lead follow up report (account and rep)
4. Sales forecast (by account, rep, amount, date)