Relationship Management “Staying on their minds; without getting on their nerves”

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People buy on their timeframe, not ours; and they buy from people they like and remember. People and conditions change within organization over time. If we can stay on our prospects’ minds, without getting on their nerves, we increase our chances of them remembering us and contacting us when they are ready to buy.

Most lead generation efforts end when the prospect says “No”; not so with Market Mentor Online. That’s when the power of our automated, customer relationship management process begins to work overtime for you. As we call your prospects to qualify current opportunities, we verify their information and update your database with information like competitive equipment, lease expiration, etc. Based on the call results, we assign all viable prospects to automatic sales tracks for proper follow-up.

Here’s a flowchart and description of each step in the Market Mentor relationship marketing and management process.

1. Leads database: We begin with an accurate and current list of businessess that we can provide or work with your list
2. Intro call: We will call all of the businesses one or more times, depending on your call objectives
3. Pre-qualify: Equipment, leases, decision-makers, phone, email, plans to buy, etc. and update your database
a. Current prospect: We notify you immediately by email and update the contact record
b. Future prospect: Assign them to an appropriate follow-up sales track.
c. No prospect: Assign them to a no prospect sales track

Customer Care: If you like, we can place your new customers onto our ”thank-you for your business” track, and all customers onto our “customer care” track to help protect your customers from competition.